A couple weeks ago I attended a press conference at Infineon Raceway in Sonoma. In attendance was Scott Pruett (who didn’t know it at the time but would later be screwed by his own teammate at the Busch race in Mexico), NHRA Pro Stock Motorcycle Rider Angelle Sampey, IndyCar Series driver Marco — Grandson of Mario — Andretti (sporting some interestingly decorated & detailed jeans) and NASCAR NEXTEL Cup Series rookie A.J. Allmendinger, a native of Los Gatos, Calif.
Poor A.J. He has yet to qualify his #84 Red Bull Toyota Camry for any of the Cup series races this year. I sincerely hope that his team can pull it together, at least in time for the race at Infineon in June. Since he is from the Bay Area it would be nice to qualify and run in front of his hometown crowd.
I’m really bringing up A.J. for another reason. At the press conference there were media materials laid out representing all of the drivers in attendance. If you watched the special they ran before the Daytona 500 this year about Toyota’s entry into Cup racing you would have seen the photo shoot for this booklet. The results are great. They made ’em look tall! The Team Red Bull booklet stood out and is by far the best piece of marketing for a race team that I have seen in quite some time.
I’m sure Brian Vickers is much happier now hawking an energy drink instead of womens shampoo. Bye Bye Garnier Fructis!
See for yourself in the photos below…
These are little cards that you can take out of the booklet and do with as you please. Nice touch!