Since I didn’t get to watch the All-Star race festivities this weekend I don’t have much new to say, but I wanted to post something. So I give you this press release about the band Hinder. They’ve been tapped to cover the song “Born To Be Wild” for the new NASCAR on TNT theme song. Check it out below.
In other news…
My mind is racing with this incredibly great idea I came up with on Saturday. It involves me doing more blogging (we’re talking everyday, multiple times a day) and getting out to the races every weekend. I’m doing research on how I can make this happen and I’ll keep ya updated on what I find.
Hinder Remakes Rock Classic “Born To Be Wild” for TNT’s 2007 NASCAR Coverage
Exclusive premiere of full-length music video to debut on NASCAR.COM on June 6
Turner Network Television (TNT) announced today that they have teamed with multi-platinum rockers Hinder to remake Steppenwolf’s classic hit single “Born to be Wild” as the network’s beat-driven anthem to promote its 2007 NASCAR NEXTEL Cup Series coverage. The song will serve as the primary musical bed for all six of TNT’s races, as well as for the network’s multiplatform marketing campaign surrounding its exclusive race coverage. To accompany Hinder’s cover of the rock-and-roll classic, the network is also producing a full-length music video of the song for the band that will debut exclusively on the Turner-operated Web site NASCAR.COM on June 6.
“When we were considering which music would anchor our NASCAR on TNT promos, we wanted to find a song that we thought would immediately resonate with NASCAR fans, and a band whose sound exemplified the muscle and energy of NASCAR,” said Craig Barry, Turner Sports VP/Creative Director. “Hinder is a true rock band on the rise. They have the sound and cross-over appeal that we were looking for to help us promote the high-energy and excitement of NASCAR on TNT.”
Hinder gained much attention with their 2006 ballad “Lips of an Angel,” the bands breakthrough single from their first album titled Extreme Behavior. In addition to topping the Billboard Pop 100 chart, the single climbed as high as the third spot on both Billboard’s Hot 100 and Mainstream Rock charts. The band is once again rising on the charts with their follow-up single, “Better than Me.”
From the full-length, hard-driving music video, Turner will produce several shorter spots in 30, 60 and/or 90-second lengths, as well as a three-minute version cut with NASCAR action highlights to serve as the feature NASCAR on TNT on-air promo. In addition, NASCAR.COM’s 24/7 Live host Riki Rachtman, formerly of MTV’s Headbanger’s Ball, will host a 15-minute behind-the-scenes look at the making of the video exclusively for the Web site. The spots will begin running on the network on June 6.
Previous musical pairings with TNT for its sports programming include Jay-Z (NBA), Fort Minor (2006 NBA Playoffs), Pharrell (2006 NBA All-Star Game), The Rolling Stones (NASCAR) and Fatty Koo (2005 NBA Playoffs).