Today’s big motor sports news is that Dale Earnhardt Jr. announced that his sponsors for next year will be the National Guard and two of Pepsi’s brands — AMP Energy and Mountain Dew. His new car number will be 88. So this was the most anticlimactic announcement ever. I’m just glad it’s all over and now they can just focus on racing and winning. That’s all the really matters in the end. I will say this though; the new car’s paint scheme is beautiful.


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Dale Earnhardt Jr.’s No. 88 AMP Energy/National Guard Chevrolets were photographed for the first time at Texas Motor Speedway on Tuesday. It was announced Wed. in Dallas that he will pilot the cars for Hendrick Motorsports in 2008. HMS/Autostock

Yesterday Dale Jr. unveiled his candy bar. Yea, the Big Mo’ is coming to stores near you in January. I’m curious about what it tastes like. It’s got milk chocolate, peanut butter and caramel. Anywhoo… the cool thing about this is that there’s a sweepstakes you can enter for a chance to hang out with Dale Jr. and his crew:

To coincide the announcement of the Big Mo’bar, R.M. Palmer Company is launching the “Big Mo’ment with Dale Jr.” sweepstakes. Thousands of winners will be awarded great prizes, but the grand prize winner will be treated to his or her Big Mo’ment, which will include lunch with Dale and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe’s Motor Speedway, and $250 spending money. Fans will be able to enter the sweepstakes by visiting www.BigMo-ment.com and typing in the entry code on the inside wrapper of the Big Mo’ bar.

“This is a great idea by the folks at R.M. Palmer to really spike the interest in the Big Mo’ bar, and give fans a chance to win great prizes,” Earnhardt Jr. said. “The grand prize winner will be treated like royalty. It will be more than a big moment. It will be a big weekend they’ll never forget.”