nascar gifts: for the dale jr. fan that has everything

jms_brick.jpgThe holidays are quickly approaching and I have no clue what I’m getting anybody at this point. I think my friend Jamie has already bought my gift and a few for her relatives. Every year I say I’m going to start earlier but I never do. Anyway, If you have a Dale Earnhardt Jr. fan on your list then you should think about buying them a brick with their name on it.

Now at first blush that sounds kinda dopey but these personalized bricks will be placed outside of Junior’s JR Nation retail store. Elvis fans have Graceland and Dale Jr. fans have JR Nation. So if you want to make sure that Dale knows that you support him — or that your sister has the hots for him — check out his website for details on how to be a part of his “Circle of Fans.”

JR MOTORSPORTS LAUNCHES CIRCLE OF FANS
Bricks allow fans to leave their mark on JR Motorsports

MOORESVILLE, N.C. (Nov. 13, 2007) – Just in time for the holiday season JR Motorsports is offering race fans a chance to leave a lasting impression on the headquarters for NASCAR NEXTEL Cup driver Dale Earnhardt Jr. with the JR Motorsports Circle of Fans.

jms_brick-paver-300.jpgThe Circle of Fans is located outside the entrance to JR Nation, the first-ever retail store exclusive to Earnhardt Jr. and his JR Motorsports brand and home of the “Dale Jr. Fan Experience.” A total of 1,788 4×8-inch bricks make up this special area in front of JR Nation and each brick is customizable with up to two lines of copy with 17 characters on each line.

jms_street_stock.jpg The bricks are $159.95 each and come with a limited edition 1:24-scale diecast replica of the JR Motorsports No. 17 street stock car — the very first race car fielded by Earnhardt Jr.’s team in 2002. Replica bricks are also available for an additional $39.95 each.

“We’ve had so many visitors at JR Nation who’ve wanted to leave a message for Dale Jr., so we thought the Circle of Fans would provide the perfect opportunity for fans to leave a lasting mark here at JR Motorsports,” said Shannon Reel, JR Nation store manager. “With this special program fans can create their own customized message.

“With the holidays upon us, these personalized bricks make great gifts for the Dale Jr. fan who has everything.”

The bricks are available for purchase in-store at JR Nation and order forms are also up on www.dalejr.com.

A portion of each purchase benefits the Exchange-SCAN of Iredell County, which fights child abuse through education and awareness training, health and daycare providers, parental aide programs, parental support groups and home-based intervention programs.

For more information on the Circle of Fans, please visit www.dalejr.com.

(All photos courtesy of JR Motorsports)

1 Comment

  1. November 17, 2007 at 9:51 AM ·

    Those clever fiends! Including a diecast available only through buying the brick! I can hear the brother/husband/boyfriend/boy who is a friend now… “okay, sis/wife/girlfriend/girl who is a friend, I’ll buy you the brick, but I’m keeping the car!”

    Yet another sign of Kelley Earnhardt Elledge’s marketing genius.

    And why it’s Dale Jr.’s world and the rest of us are just allowed to live in it.