Red Bull Racing!
The only other time I’ve ever talked about media kits was when I wrote about how much I dug the one Red Bull made back in 2007. The material they gave out to the media with all of the most pertinent facts about their teams and drivers was unique and cool, and in 2009 they’ve made it even cooler.
There aren’t that many memorable media kits out there (although the photos of Kurt Busch in hunting gear were interesting), so the competition isn’t that stiff, but even if it was I still think Red Bull would always win hands down. It’s something that catches your attention and even if you weren’t planning on writing something about Brian Vickers or Scott Speed you might stop to rethink it.
I dig design that’s creative, fun and so very contemporary. When you match that with awesome photography you’ve got a winner. The photos of Vickers are particularly fetching if I do say so myself, he should walk around the garage in a suit jacket. It’s a good look.
(all photos credit: The Fast and the Fabulous)