Yesterday I received a large package in the mail. It was odd since I wasn’t expecting anything. The return label was from a PR company that I’d remembered from emails, but I didn’t remember sending them my address. So I opened it and found a large steel box with the Pepsi MAX logo on it. Inside of that I found three bottles of Pepsi MAX in pint bottles featuring three different Jeff Gordon designs. They’ll be in your grocery stores next week but they sent ‘em to me to early to get the word out, I’m assuming. Lord knows I’m not good with keeping fun secrets. Pepsi MAX is also planning some social media stuff for their “MAX It Now” campaign so keep an eye out for that.
That was totally straightforward and was included in a nice note. But then they added that there was a jump drive with a special message from Jeff Gordon filmed just for me. I figured it was just some generic message that they filmed for whatever publications they were sending it to but I was SO wrong.
He says hello to me by name, although he calls me “Val,” which I hate, I understand why they did that so that they didn’t get my name wrong. It’s pronounced Val-Lay or like Valet parking (write that down for the future, Jeff!). So I’m cool with him using an abbreviated version because he’s Jeff friggin Gordon. But they made it EVEN cooler by mentioning my Hottest NASCAR Driver Tournament!!! This is truly the coolest thing ever, made even better by the fact that I didn’t know I was getting anything.
So because they didn’t put anything in the note about not sharing this with you, I am. If you ever meet me I might just show you this video on my phone. I’ve watched it like 50 times already because it’s wonderful.