“At Any Price” is a new film starring Zac Efron, Dennis Quaid and Heather Graham. I’m telling you about it because Zac Efron’s character is a young man who dreams of racing in the big leagues of NASCAR one day, but that’s not what the movie really, really about.

The plot is this:

In the competitive world of modern agriculture, ambitious HENRY WHIPPLE (Dennis Quaid) wants his rebellious son DEAN (Zac Efron) to help expand his family’s farming empire. However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected crisis that threatens the family’s entire livelihood.

I’m intrigued and not just because it has a racing plot point but mostly because it looks interesting. I don’t know much about how the world of farming has changed and I’m curious how the “unexpected crisis” unfolds, PLUS Roger Ebert gave it a good review. I trust that man.

Here’s the release schedule, find out when you’ll be able to view it in your neck of the woods:
4/24
New York
Los Angeles

5/3
San Francisco, including Berkeley, Palo Alto, Marin Co., San Jose, Pleasant Hill
Chicago, Including Evanston, Highland Park
Washington, DC, including Bethesda, Fairfax, Arlington
San Diego

5/10
Denver
Dallas, including Plano
Houston
Minneapolis
Boston, including Waltham
Phoenix

5/17
Seattle
Portland
Philadelphia, including Voorhees
Baltimore
Atlanta
St. Louis
Miami, including Ft. Lauderdale, Boca Raton, Boynton Beach
Sacramento
Austin
New York expansion
Los Angeles expansion

5/24
Everywhere else

The filmmakers are giving me a movie poster to give away so use the form below to enter for your chance to win it! 🙂

UPDATE: The contest has ended. Thank you for participating! 🙂