No, really, serious.

Dale Earnhardt. Jr.’s new adidas JR Nation gear went on sale Friday at the Sports Authority in Daytona, Florida. Before I share these photos with you let me just say that Dale was not actually at the store. It was just the clothes, clothes that will be on sale and available for the foreseeable future. No joke, people camped out. Now, I am a Dale Jr. fan too — I’m already having anxiety attacks about the race tomorrow — but I’m not camping out to buy clothes. However, that being said, I do think it’s cool that there are people out there that are that dedicated and wanted to get the new stuff the second it was available.

Excited NASCAR and Dale Earnhardt, Jr. fans began lining up at 10:30 p.m. outside Sports Authority in Daytona, Fla. on Thursday night, February 14 to be among the first to purchase the new adidas JR Nation fan gear. The adidas JR Nation Gear, which features the same adidas ClimaCool technology that keeps Dale Jr. cool on the track, made its debut in Daytona and is available nationwide. (credit: adidas)

Ron Heintz Jr., from Vancuver, Wash. shows off his new adidas JR Nation fan gear. Heintz Jr. lined up outside Sports Authority in Daytona beginning at 5:00 a.m. Friday, February 15 and was the very first fan to purchase the official adidas JR Nation gear. (credit: adidas)

Oh and one more thing of note:

Throughout the season, new products, including footwear, accessories and other exclusive gear will rollout in conjunction with special events like All-Star in Charlotte this May. To learn more, they can text 88 to adidas (234327) or visit www.sportsauthority.com/88.

UPDATE: And now with video!

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UPDATE: I’m sorry but I got the dates wrong, the JR Nation apparel will go on sale first on February 15th at the Sports Authority in Daytona, FL.

Thanks to Dale Earnhardt Jr. and the folks at adidas I just might start working out again. I could stand to lose a couple LBs.

I’ve been able to check out his new line of adidas JR Nation apparel and I’m totally diggin it. I’ve never been a fan of those classic racing shirts that have ginormous logos, text and tons of colors. I like to keep things simple and subdued. And this line of jackets, sweats and shirts does all of that. Plus the JR Nation colors are orange and black, which also happens to be the colors of my old high school (Go You Mighty Pirates!). All of the items use the adidas ClimaCool system that Dale will be using in his new racing suit. Basically it helps keep moisture away from your body when you sweat to keep you dry and comfortable when you’re huffing and puffing on the field or basement treadmill.

Here are a few of the pieces I’m thinking about purchasing once they go on sale in Junior’s store on the Sports Authority website. Here’s the URL (http://www.sportsauthority.com/88) to the JR Nation homepage, just remember that the page won’t go live until tomorrow, February 8th.

There is stuff for guys too, hoodies, polos, etc. but there’s this baseball jersey too that I think should be a big seller.