It’s one thing when the economy sucks (or doesn’t suck, depending on who you ask) and people are defaulting on their home loans and it’s totally another when it starts affecting NASCAR.
I was at home yesterday and I caught an episode of NASCAR Now on ESPN. Dale Jarrett was on and they were talking about the whole General Mills swap from Petty Enterprises to Richard Childress Racing. This swap obviously opens up a sponsorship opportunity (Plus there are a ton of cars in the Nationwide Series that don’t have sponsors), but who’s going to take it? Apparently some established NASCAR team sponsors are looking around, but there’s also this idea that it’s hard for companies to justify spending money on sponsorships these days with the economy in the doldrums.
Jarrett hypothesized that this could possibly lead to a shorter schedule, after all less sponsors equals less money and less money equals less races. Of course the drivers would probably like this idea, but I’m not so sure how I would feel about it. It’s bad enough trying to fill the Sundays on the off weekends we do have. How would it feel to have a season that ends in August?
In other news…
– If you’re going to the races this weekend in Texas and you’ve always wanted to meet Carl Edwards you’ve got an opportunity to do so tomorrow. Carl will be at the Office Depot in Grapevine, Texas from 6pm to 8pm on Friday, April 4th. He’ll be meeting the (lucky) employees of the store and then signing autographs for fans. The No. 99 Office Depot show car will also be in attendance. Below are some details if you’re planning on heading out there tomorrow.
WHERE:
Office Depot Store #406
1317 State Highway 114 West
Grapevine, TX 76051WHEN:
Friday, April 4, 2008
6-8 p.m.This event is open to the general public, and 250 wristbands will be distributed for autographs (one per person). The wristbands may be obtained on a first-come, first-served basis at the store beginning at 7 a.m. on the day of the event.
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So I was listening to my Sirius Satellite radio this morning and I had it tuned to the NASCAR channel. They kept talking about how they had an exclusive story that was breaking and of course I was like “What the hell is it already???!!” Turns out it was just the Jack Roush vs. Toyota saga that’s been going on for some weeks now. After reading an old article online it doesn’t seem like much new has happened except that Roush is complaining about it louder today?? No, actually more details came out today about the piece that was stolen, how he found out about it and how he got it back.
Apparently Toyota stole a sway bar and Roush is calling it “intellectual espionage.” That sounds kinda sexy actually. They should make that into a movie starring Carl Edwards as Agent Double 9. I could totally see him seducing women (even though that has nothing to do with the story) and then fighting those evil sway bar stealers from Toyota.
You’d think if Roush was really mad about this he would just say which team it was. I seriously hope it’s not Michael Waltrip Racing. Please, oh please, don’t let it be them, they totally don’t need that hanging over their teams. Not after last year, eek.
In other news…
– Chrissy Wallace, the 19-year-old daughter of Mike Wallace, is attempting to qualify for the Kroger 250 at Martinsville that’s set for tomorrow. If she makes it in she’ll be the 9th woman to ever compete in the NASCAR Craftsman Truck Series. Her dad will serve as her spotter if she makes it in the field:
“Obviously, this is a big opportunity for me. I have to thank the Germains, Mike Hillman and Toyota for putting this deal together,” she said. “Our goal is to go out there and run a smart race and finish.”
Her father is happy to be going along for the ride.
“When I got the call from Chrissy after the test, It was very nice. She just wanted to tell me ‘thank you,’” said Wallace. “She said everything I told her on the radio made her run faster and she said she realized I really did know what I was talking about.
“She asked me to spot for her. I don’t even need to say it, I’m sure, but yes, I’m very proud.”
Go Chrissy!
(photo credit: John Harrelson/Getty Images for NASCAR)
Jeff Burton’s win at Bristol last weekend was awesome. I’m sorry that Tony Stewart was spun out by Kevin Harvick in those last laps but that was a cool ending. It just makes for great TV. Even though I was so pissed when Brian Vickers spun out Dale Jr. and Jimmie Johnson at Talladega in 2006 it was generally entertaining — things can still be entertaining even when they break your heart.
I think the overall theme for the day was how great it was to see David Gilliland and Aric Almirola finish in the top ten. I was so happy for them. Let’s hope that this helps Yates Racing in their search for permanent sponsors for both of their cars. And I can’t help but wonder why anyone wouldn’t want to sponsor a NASCAR race team. Especially drivers like Gilliland and Travis Kvapil. Your company would get to be a part of their story, for better or worse, but you’re still apart of it and people will remember that. Even if the guy finishes 30th each week he’s still out there and there’s always the possibility that he could win.
In other news…
– Guys, there is still time to enter the “Say Yes To A Winning Proposal Contest” and ladies — there’s still time to print this out and put it under your boyfriend’s nose. He’s got until March 31st to write out his profession of love for you (in 50 words or less). So get crackin’.
Looking to declare your love in a memorable way?
Thanks to Office Depot and Harlequin, one lucky couple will have a chance to do just that – and at speeds of more than 180 mph.
Harlequin, a leading publisher of women’s fiction worldwide, and Office Depot® (NYSE: ODP), the official office products partner of NASCAR, are offering one lucky couple the ultimate NASCAR wedding proposal or the chance to renew their vows with the “Say Yes To A Winning Proposal” national contest. Individuals can submit their proposals online, and the winning wordsmith will have his or her declaration of love featured on the back of Carl Edwards’s No. 99 Office Depot Ford Fusion during the 2008 NASCAR Sprint Cup Series All-Star Race in May and will win a VIP prize package worth more than $10,000.
From now until March 31, anyone can enter by submitting their proposal at www.GetYourHeartRacing.com in 50 words or less.
In addition to having their proposal highlighted on the back of Edwards’ car, the contest winner will also receive a diamond ring, customized stationery provided by the Office Depot Design, Print & Ship DepotTM and a trip for two to Sedona, Arizona.
I’m only posting this photo because professional hockey player Jeff Carter is friggin’ hot! Seriously.
Philadelphia Flyers center Jeff Carter (left) shows off his new Shell/Pennzoil jacket while Kevin Harvick displays his personalized #29 Philadelphia Flyers jersey. (Photo Credit: Richmond International Raceway)

Richmond International Raceway president Doug Fritz (left) looks on as NASCAR driver Kevin Harvick tastes a fresh-off-the-line Diet Coke at the Richmond Coca-Cola bottling facility. (Photo Credit: Richmond International Raceway)

Thanks Dale!
Dale Jarrett gets a ride around the track from father Ned before his final NASCAR Sprint Cup Series start (Photo Credit: Jason Smith/Getty Images for NASCAR)

Carl Edwards admires a paper that was printed before he was penalized 100 points and knocked from the NASCAR Sprint Cup Series point lead. (Photo Credit: CIA Stock Photo)

Carl Edwards follows through as he seeks a strike while bowling with media in Johnson City, Tenn. (Photo Credit: CIA Stock Photo)

Race winner Clint Bowyer awaits word on the conclusion of the race. It was eventually called due to inclement weather after 171 laps (Photo Credit: Sam Greenwood/Getty Images)
It’s no secret that I don’t like Kyle Busch. While I respect his talent and I can appreciate his drive for winning, I still find him to be the most annoying and obnoxious driver on the Sprint Cup circuit to date. Even when he wins he can’t help but complain or take a jab at someone. I think it all stems from insecurity and immaturity but whatever, maybe he’ll grow out of that.
And now for some random fabulousness:
– I interviewed Washington Post sportswriter Liz Clarke a little while ago and I would love it if you’d read our conversation. I only point it out because I’m really proud of it and I think you could get something out of it. I’m just sayin’.
– If you’re new to my blog or are a regular reader please take a second to fill out my reader survey. It’s nothing fancy and I’m not selling the information I receive, so it’s all just for my knowledge. I’ll be your best friend, ok, not really but you know what I mean.
– My mom will be mad at me if I don’t mention the fact that on Sunday while we were watching the race we saw a commercial for Domino’s promoting some special NASCAR deal. We called our local Domino’s restaurant and the manager had no idea there was such a deal available. He’d never heard of it apparently and then my mother proceeded to ask him what kind of manager he was and then he hung up on her. Yep, that’s my mom. Anyway, we ended up getting pizza from Round Table, where, I might add the guy went out of his way to find a coupon for us to use since we didn’t have any. Good job picking up the slack Round Table!
– Do you read The Onion? Well you should because they’re hilarious and they write the funniest stuff. They decided to make fun of Carl Edwards and his backflip tradition. Ya gotta check this out… Carl Edwards Does Mournful ‘Did Not Finish’ Backflip (Onion Sports)
– If this doesn’t work I don’t know what will. In an attempt to secure a sponsor for the Yates Racing No. 28 car driven by Travis Kvapil they’re running a special “11 Million” paint scheme at Bristol this weekend. The “11 Million” stands for the average number of people that watch the race coverage on FOX each day. Of course it goes without saying, if I had the money I’d totally sponsor this team. Can’t you just imagine “The Fast and the Fabulous” Ford zooming around the race track? hehe. Maybe Travis and the guys at Yates are glad I don’t have the money.
The 2008 NASCAR TV season is already off to a great start with an average of more than 11 million people per race day watching the No. 28 Yates Racing Ford during FOX’s coverage. This three-race average doesn’t include the 33.5 million viewers that watched the Daytona 500. With TV ratings up, and the No. 28 team still looking for sponsorship, it only makes sense to highlight one of the many benefits of a primary sponsorship with Yates Racing and the No. 28 team by placing “11 Million” on the hood of the Ford Fusion. Driver Travis Kvapil thinks it’s a unique approach to attracting sponsorship and hopes that he can get his No. 28 “11 Million” Ford to the number one position this Sunday at Bristol.
“I think it’s pretty creative,” said Kvapil. “When you stop and think about it, that’s a lot of eyeballs watching you every weekend, and this is just a fraction of the coverage that we get each week. I can’t imagine what the number would be if you added up all the media coverage along with the practice, qualifying, pre-race and post-race shows. That’s huge.”
Sponsorship opportunities are available; please contact Kevin Thomas with Yates Racing at 704-706-2120.
– Speaking of Yates Racing, be on the lookout for my interview with Michelle Gilliland, wife of David Gilliland who drives the No. 38 FreeCreditReport.com Ford. I should be posting it in the next few days.
I’m posting this because I think Connie Montoya’s dress is super cute! That is all.
(Left to right) Felix Sabates, NASCAR CFO R. Todd Wilson, Chip Ganassi, NASCAR Chairman and CEO Brian France, Connie Montoya, Juan Pablo Montoya, Kyle Petty and NASCAR Foundation Executive Director Sandy Marshall traveled to Colombia to raise awareness for the Montoyas Formula Smiles program and Petty’s Victory Junction Gang Camp. (Photo Credit: Special to NASCAR)

Scott Speed is one colorful dude.
Guenther Steiner (R), the technical director for Red Bull Racing Team, talks with Red Bull Racer, Scott Speed (L) a few hours before his first NASCAR Craftsman Truck Series race. (Photo Credit: Rusty Jarrett/Getty Images for NASCAR)

Martin Truex Jr. qualified third for Sunday’s Kobalt Tools 500 at Atlanta Motor Speedway. (Photo Credit: Marc Serota / Getty Images for NASCAR)

After the track was dried, the NASCAR Sprint Cup Series got in a final practice. In his quest for three consecutive Atlanta wins, Jimmie Johnson turned the eighth-fastest lap. (Photo Credit: Marc Serota / Getty Images for NASCAR)
:: This is part two in a series of four posts (to see all of the posts on one page, click here) ::
Me: You talked about Jeff Gordon and his entrance into NASCAR and how that kind of signaled the entrance of, ya know, guys who grew up racing and learned about the whole corporate aspect of it and knew how to answer questions and all of those kinds of things. I’ve always thought of Jeff Gordon as the face of NASCAR, at least to the outside world, or to people who never NASCAR ever or haven’t in their lives. He usually the most recognizable person, I mean, obviously Dale Earnhardt and Richard Petty are big too but Jeff Gordon kind of like in the 90’s was like, the guy. Do you think that’s changing as far as, ya know, other people coming through? Like Dale Earnhardt Jr. is so popular and Carl Edwards is like, camera ready.
Liz: Yeah, he is, isn’t he?
Me: And he’s so good at it. It seems like its part of his personality actually.
Liz: Yeah, and it seems very natural and authentic. Not like he went to some school to learn how to talk. I guess there are a few more characters that people associate with NASCAR. And I think, I totally agree with you regarding Jeff being the face of NASCAR in the 90’s. Ya know, it really helped too because his car was so special. Ya know most of those cars then were one solid color. Ya know they were a color and then a number. And he had the rainbow. I mean, it’s different now but I mean kids loved that. It was like the rainbow car with all the colors and it just looked so sparkly. And he was so sparkly.
I live in D.C. which is hardly a hotbed of NASCAR but this Halloween I had two little Tony Stewarts and one Lightning McQueen come to my door. They were in the like little miniature Home Depot suits and it was really adorable. Now, Joe Gibbs of course owns that car so a lot of Washingtonians follow Joe Gibbs, but I do think Tony in that orange car that’s kind of become iconic.
I’m really not at all a fan of Dale Jr. having this two car sponsorship and two car look. Not because I’m opposed to either sponsor or either look. But I just think in NASCAR it’s such an extension of the driver’s personality is his car. And when you keep switching it, it just muddles the message. I don’t think it does either sponsor a service. Who was it? It was Kyle Busch at California he was back to Interstate; he wasn’t the M&M’s car. It was annoying to me and I love Interstate, don’t get me wrong, but for little kids or new fans part of the way you come to know a driver is the black number 3, the rainbow colored 24 or the orange number 20. I mean I understand the business reasons for it, it’s too expensive, you need multiple companies to pay the freight, but I really think people are missing how serious this is to keep switching the uniform of the guy. It’s basically his uniform.
Me: Yea, I know what you mean. ‘Cause it’s the same thing with Clint Bowyer, he’s doing DirecTV and Jack Daniels. And then he has that switch happening at some point. Greg Biffle has a switch happening. It’s hard to remember which car they’re in, “Oh, wait, that’s so and so.”
Liz: And by extension it’s hard to care. I mean, it sounds silly but it’s just hard to care because that’s not my guy. You’re just more conscious of oh, he’s selling this product this week. You sort of don’t believe, like, “does he really like that product?” It’s not like you get that detailed in your thinking but the guy should look the same. You cheer for the car because you know who’s inside. I love that M&M’s car. I don’t like Kyle Busch, I’ll tell you that, but I love the M&M’s car. It should be in the race all the time.
Me: That’s one point where we totally agree. I don’t like Kyle Busch either. Well two points actually, I totally agree on both of those points.
That’s another thing that’s getting hard. Sometimes at the beginning of every season I have to go through the roster and say “Ok, this guy is with this team now and he’s driving this car, and he’s in these colors now so look for that if you’re looking for him.”
Liz: It’s hard enough as it is, with the regular changes.
Me: It’s one thing if the guy changes sponsors but then he’s changing his entire team, changing his number. I’m like “Oh wait, that’s not David Gilliland anymore, that’s Kyle Busch, so yea, don’t cheer anymore. If you see the M&M’s car just walk on by.”
A couple months ago I was given the opportunity to read Washington Post writer Liz Clarke’s new book about NASCAR entitled “One Helluva Ride: How NASCAR Swept the Nation.” I mentioned once before, when I was close to finishing the book, how emotional it made me feel. If you’re new to NASCAR or have been a fan for all of your life you should definitely pick up One Helluva Ride. It gives great insight, from one reporter’s unique perspective, on how NASCAR began and evolved over the years.
Luckily for me I was also given the opportunity to speak with Liz about the book and ask her some questions. I’m posting the results of our conversation here and in subsequent posts. Enjoy!
:: This is part one in a series of four posts (to see all of the posts on one page, click here) ::
Me: Why did you want to write the book and how did it come about?
Liz: I think that my experience was different than a lot of peoples in that I was approached by an editor, a book editor who was familiar with my work at the Post and asked if I had ever thought about writing a book. She suggested one on gymnastics or tennis, which I was also covering at the time. She emailed and I said I’d love to write a book, I’ve never written a book but if I wrote one I really would feel more comfortable writing one about NASCAR. That’s the sport I know the best and would probably have the most to say and I thought she might go running, ya know fleeing and hanging up, I didn’t know how this would go over but she was open minded. She said “Well I’ll listen to that.” So that forced me to give some discipline to what was the book that I had in mind, I mean what is it that I wanted to say about NASCAR. Ya know and put that in written form, and do a proposal. Ya know one option would have been to focus on one driver’s story. Or to focus on a season in the life of the sport and I really wasn’t drawn to do either one.
I looked at this as the only book that I would ever write in my lifetime and I wanted sort of to say everything, just like say everything that I knew that I felt most strongly about and that there never was room for in a newspaper story or you edit your own self and you think “Well that’s not appropriate for a newspaper story, nobody really cares what I think, or nobody really cares about this funny conversation I had with so and so.” It’s invariably when you talk to people and they know you cover sports the questions they ask you are often the stories you never write, like “What is that person really like?” “What is Bill Elliott like?” or “What is Dale Earnhardt really like?” It’s odd how you never write those stories.
Also I was acutely aware of how rapidly the sport was growing and changing in obvious ways, the closing of several small tracks, the move west to new markets but also the change in the basic driver. The drivers were getting younger, they were from all over the country, they had a certain polish, ya know PR training was new and ya know some of this is easy to admire NASCAR for and really applaud their growth. Some of it made me sad. And so I just felt this overwhelming need to capture all of this before it kind of went away, before it was lost forever. And my, I hope this is not to vague, but my idea was to start the book in 1992 with the first night race at Charlotte. It was the first night race I recall seeing in person when it just knocked my socks off. And then I talked to some smart people and they said “No, no, no, you have to start where the sport starts. You have to start in the dirt.” And I thought “Oh god that’s going to bore people, I won’t get them through that to get to the part that I know.” But I think that was right.
I tried to cover a ton of history really in a compressed way and ya know certainly the book doesn’t stand up as this definitive history of NASCAR. I mean, I skip tons of champions. I ignore big chunks of the sport’s history but it was my version of the sport’s history in that it was to me what was important. To me what was important was the individualism of the people who ran moonshine and then raced stock cars, and the power of Bill France Jr., the unbelievable power that he had, and the warmth of Richard Petty. To me those are the three themes of the first thirty years of stock car racing. So I took some liberties in focusing on that.
Me: Which I think is really great because when people ask you “why do you like NASCAR?” It’s hard to say, because everyone always says “isn’t it just them driving around in circles?” And I’m like, “It’s so much more than that.” It really is the personalities of the drivers that make it so interesting and figuring who your favorite is based off of personality traits or how they interact with the other drivers.
Liz: Yes, I totally agree. And so, I can certainly understand why people change the channel as fast as they can when they see it. If you can’ tell, if you don’t know who’s in the cars, it is just kind of cars going around. It’s hard to explain to people that the people stand for something and that fans feel this connection.
Me: That’s what I liked about Richard Petty’s introduction in your book, which I thought was really cool that you got The King to write an introduction to your book. That’s awesome.
Liz: Oh, I was honored. I was so honored. So you liked that?
Me: Yea, and I liked how he said that if you’ve never been to a NASCAR race you should just go and then, ya know, you watch the cars, pick one out that you’re going to focus on for the race. And then as you keep watching you’ll learn more and then you’ll figure out ok, maybe I want this other driver, and you’ll figure out which one you like and then it can grow into something more. You have to kind of just pick one and go with it. Which is really true, that’s what I did. I started out with Dale Earnhardt Jr. and then I found out about all of these other drivers. I was like “Hey, Carl Edwards is really cool,” and I like the way he handles himself. You broaden your horizons as you keep watching. So, speaking of personalities, do you think that there is less personality in the drivers or different characters? Or do you think it’s about the same?
Liz: Based on what we can see as viewers, whether you’re watching on TV or listening on the scanners whatever, to me there’s definitely less personality. I’m not convinced the drivers themselves are less interesting, but there latitude for expressing themselves is so narrow now, they’re so scrutinized, ya know primarily by their sponsors who are paying the bills. They have to be the corporate pitchman all the time. Ya know, NASCAR probably gets and probably deserves some criticism for muzzling drivers’ personalities, with being very quick to fine and penalize for expressions. I mean, the one that just rankled me to death was when Dale Jr. was so excited after the win at Talladega. Ya know the “it don’t mean shit because my daddy won here ten times” or something. And ya know that use of “shit” wasn’t offensive. The vernacular [was used as a] huge compliment to his dad.
Me: Yea, that got me too. It was like, the moment he said it, it didn’t even phase me, you’re just so happy for him you’re not thinking about what he’s saying. Not the word he used at that particular moment.
Liz: Exactly. Yea, because the whole spirit was: I’m nothing compared to my dad. I mean what a great thing to say. He is something, he is emerging. But it was just a great tribute and a great moment and it was so dour and lame of NASCAR to react to that. I just wish the drivers words and behaviors after winning were not so scripted. I mean I understand corporate money makes the sport go and that these people are in the sport not only because their logo is seen but because their company logo is said by the driver. But I would find any driver who wins a race and gets out of the car and mentions his sponsor before he expresses one authentic emotion. I mean lets have the emotion and then, ya now, fulfill your contract. It’s a long way of saying I don’t think the drivers are boring personalities and you can’t find an interesting guy in the garage with an interesting opinion. I just think they’re almost in a straight jacket about how they behave, whether it’s all the, what are those Gillette drivers? What are they called? (Me: The Young Guns) Yea, Whether it’s all the Young Guns have to shave, ya know. Certainly decorum is called for but ya know and also the whole thing about being fearful of criticizing NASCAR or even questioning NASCAR. I was elated when Dale Jr. said on Sunday this track wasn’t ready to race; it was not a good move. Now that’s perceived as criticizing NASCAR. To me that’s a totally legitimate comment by a guy who was in the car and just got wiped out. I can’t believe more drivers didn’t say the same thing. I was thrilled that Denny Hamlin said it. To me it just bothered me to death that the broadcasters were not already discussing this on TV. Ya know, is this a good decision? You can talk about issues in the sport without slamming NASCAR.
Ya know but people, there’s this culture of you can’t question the Car of Tomorrow, you can’t question any, the length of the races, you can’t question the timing of the starts, ya know, whatever. The sport would be better, I mean Kyle Petty can do it, he can do it.
Me: Do you think there’s a fear amongst the drivers of retaliation from NASCAR? Is there a real, valid fear that if I say something they’re going to dock me points?
Liz: I think that that specter certainly was very palpable when I started covering this sport 15 years ago, 10 years ago. That was a real fear because there was so much more grey area in the application of the rule book. Getting through inspection was a real black box, I mean no one really knew quite what it took. And now I mean under Robin Pemberton and Gary Nelson before him, NASCAR has gotten quite specific and quite literal about what it takes to get through inspection, so there’s not that murkiness. It’s more above board; it’s more on the up and up. But that said, there’s still this vestige I think in the culture of, ya know, this is one man’s sport and he makes the rules and we can play by his rules or leave. That’s the way Bill France built it. It’s not so much the way they run it now but it has, that effect is still in the air.