Just in time for the Coke Zero 400 at Daytona tomorrow the Coke Zero people are launching a new ad. It’s another hilarious commercial showing the Coca-Cola brand managers attempting to persuade the Coca-Cola drivers to do something really not well thought out, like, at all.
I love it.
The first part of this video is a behind-the-scenes, making of the commercial feature and then the actual finished commercial is shown at the end.
And for your viewing pleasure I give you the old Coke Zero ad that I love just as much. It never gets old!
Enjoy the track for longer than the other drivers. Ha!
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When Tony Stewart announced his plans to be a NASCAR Sprint Cup driver and owner I was skeptical. I had no idea what would happen but I can tell you that I definitely wasn’t thinking he would be leading in the points standings and winning races. Yea, I thought things would be “interesting” which is code for “not winning.” I didn’t think he would stink up the place but I certainly wasn’t expecting him to contend for the Championship like he is now.
His success is great though. I’m happy that Tony is leading and that he won this weekend’s race at Pocono. I know I’ve talked smack about Tony in the past, and I totally stand by it, but there’s something about him that I do like. I couldn’t tell you what it is right now but there’s something.
And because I’m a sucker for emotional things I love, love, loved it when TNT showed Tony’s dad in the pits. I loved seeing him wipe away tears as he watched his son drive into Victory Lane for the first time as a driver/owner. That’s a very sweet moment and those are the things that add that personal, sentimental touch to this sometimes impersonal, corporate sponsorship driven sport.
On Saturday I watched the Nationwide race at Nashville. No, I’m not going to talk about Kyle Busch’s ill-conceived plan for breaking up the race’s trophy into pieces to share with his team. (I basically agree with what Kyle Petty said about it during Sunday’s broadcast.) I want to talk about Brad Keselowski. Is it just me or does Brad seem a lot more mature and manly this year? He seems a lot less goofy (and I mean that in a really nice way!) and more sure of himself. Does winning a race make your voice change? Hmm, if so, maybe there’s hope for Joey Logano.
I kid, I kid.
Photos after the jump! (more…)
Some things I think you should know:
– Congratulations to ESPN/ABC pit reporter Brienne Pedigo and her husband, actor Tyler Christopher of ABC’s General Hospital. The couple is expecting their first child in October! You might have already known that but it’s the first I’d heard of it. Anywhoo, In an effort to help Brienne out in her job as her pregnancy progresses ESPN thought of everything:
To assist her in performing her duties through ABC’s five-race schedule of IndyCar Series events, ESPN worked with manufacturer Impact to produce a special firesuit for her to wear as she works the pits during the races. The suit is equipped with a stretch gusset in the back so that it can be expanded as her pregnancy progresses.
Look for Brienne tomorrow during ABC’s coverage of the Indy 500. Okay, to give you more information than you really need, Tyler Christoper plays Nikolas Cassadine on General Hospital and before he married Brienne, he was married to Desperate Housewives actress Eva Longoria who is now married to professional basketball player Tony Parker. Whew.
– World champion gymnast and Dancing With The Stars winner Shawn Johnson will be the Honorary Race Official for the Coca-Cola 600 at Lowe’s Motor Speedway tomorrow. She’s already started the weekend off by riding along with Coca-Cola Racing Family member Kyle Petty. It looks like Shawn was able to show Kyle some dance moves. I think that if Carl Edwards wins the race tomorrow Shawn should run out to his car and do a back flip with him.

– Eddie Bell, a firefighter and small business owner from Tulsa, Oklahoma is the winner of the Office Depot “At The Speed of Smart” sweepstakes. As a result of his win Eddie had the awesome the opportunity to go on a $14,000 shopping spree with none other than the 2009 All-Star Race winner Tony Stewart. From the looks of things Eddie and Tony got on really well. Eddie will also receive a VIP race experience for the Coca-Cola 600 this weekend.

“I am so excited about being the Office Depot ‘At The Speed of Smart’ sweepstakes winner,” said Bell, a lifelong NASCAR® fan who deems himself the “motor-head” of his family. “In my role as district fire chief and as a small business owner of a residential construction company, having a store that carries everything from paper clips to laptop computers is very convenient. I found out about the sweepstakes during one of my weekly trips to Office Depot, and the fact that Tony Stewart is my favorite NASCAR® driver makes winning this sweepstakes very special.”“I was absolutely thrilled to help Eddie do some damage behind the wheel of an Office Depot shopping cart,” Stewart said. “As someone who gives back to his community every day through his job as a firefighter, Eddie is a very deserving winner and I think he’s going to have a great race weekend experience.”
Bell, who has been a firefighter in Tulsa for the past 30 years, regularly watches NASCAR® race broadcasts at home but this weekend’s Coca-Cola 600 (Sunday, May 24, 5 p.m. EST, FOX) will be only the second NASCAR® race he has attended in person. During the race weekend, Bell will also receive a special on-track ride-a-long experience with Stewart in the driver’s seat.
– And since I’m already talking about Tony, did you know that you can win the firesuit he wore for the All-Star Race last weekend? As I write this the auction ends in less than 19 hours. 100% of the proceeds raised from the auction will benefit Victory Junction through The NASCAR Foundation. What I want to know is: Do they clean the firesuit and then have Tony sign it? Or is it better to have it just used and not cleaned?? I’m not sure which is better. I’m thinking if you’re like a hardcore fan you would want it as is, but that might be kinda grody. If anyone knows for sure how it’s delivered I’m curious about the details.
– For the record, the only person I want to see win the Indy 500 tomorrow is Marco Andretti. It would be soooooooooo friggin’ cool! He came so close in 2006 and I’m a big fan of family stories. I wanna see grown men cry!
Everything is bigger in Texas and that includes photo ops. Before we do this thing called the Samsung 500 we must first take a moment to look back at the promotional opportunities that were:
Note to self: Purchase Foreigner’s greatest hits CD. I just saw them on some show on A&E and they performed “Cold As Ice” and I realized how much I really like that song.
Foreigner chief songwriter /guitarist/keyboardist and founding member Mick Jones and lead singer Kelly Hansen reflect on the experience after taking a ride in a Team Texas stock car at Texas Motor Speedway Monday, March 30, 2009. The band is headlining the AMDRO Fire Ant Bait Pre-Race Show beginning at 11:35 a.m. CT, prior to the start of the Samsung 500 NASCAR Sprint Cup Series race on Sunday, April 5th at Texas Motor Speedway. (Photo By Tom Pennington/Getty Images for the Texas Motor Speedway)

Nice socks, Kyle!
Kyle Petty tees off during the AutoTrader.com Gears & Greens Charity Golf Classic on April 2, 2009 in Fort Worth, Texas. (Photo by Tom Pennington/Getty Images for Texas Motor Speedway)

NASCAR driver Denny Hamlin and Dallas Cowboys tight end Jason Witten make contact while racing around the track at SpeedZone in Dallas, Texas on Wednesday, April 1, 2009. The pair were racing to raise awareness for the March of Dimes and the 2009 March for Babies. (Photo By Tom Pennington/Getty Images for the Texas Motor Speedway)

Notice how Jason Witten is speaking to a million members of the media and over in the right-hand side Denny Hamlin is speaking to three dudes. I just thought that was funny.
Dallas Cowboys tight end Jason Witten (center) talks with the media after racing NASCAR driver Denny Hamlin around the track at SpeedZone in Dallas, Texas Wednesday, April 1, 2009. The pair were racing to raise awareness for the March of Dimes and the 2009 March for Babies. (Photo By Tom Pennington/Getty Images for the Texas Motor Speedway)

In honor of being inducted into the Texas Motorsports Hall of Fame Bobby Labonte got to take an awkward looking photo with Kyle Busch.
NASCAR driver Kyle Busch and driver Bobby Labonte unveil a throw-back paint scheme on the #18 Interstate Batteries Toyota Camry during the Texas Motorsports Hall of Fame Banquet held Wednesday, April 1, 2009 at The Speedway Club at Texas Motor Speedway. The paint scheme is the same scheme that Labonte drove during his 2000 Championship year. (Photo By Tom Pennington/Getty Images for the Texas Motor Speedway)

In addition to signing motor oil, Sam Hornish Jr. also signed tires and changed oil.
NASCAR driver Sam Hornish Jr. signs an autograph for a race fan at Mobil 1 Lube Express in Grand Prairie Tuesday, March 31, 2009. Race fans received a pair of tickets to the Samsung 500 NASCAR Sprint Cup Series race at Texas Motor Speedway with each oil change. (Photo By Tom Pennington/Getty Images for the Texas Motor Speedway)
So here are the things that have been rolling around in my head ever since my last blog post, which feels like an eternity ago and I apologize for that. That being said I’m not sure if it’s going to get any better at least until the season truly starts up again.
– I was listening to a few clips of Jamie McMurray talking about his love for kart racing. He mentions in one of ‘em that he doesn’t like to golf because it hurts his knees and back. I know that’s not huge news but I thought it might be interesting to McMurray superfans.
– The 2009 Sprint Sound & Speed event in Nashville, Tennessee is taking place today and tomorrow. Photos from last year’s festival were posted this week and frankly any photos of Dale Earnhardt Jr. from any point in time are totally fine with me. See below.
– Clint Bowyer filmed a commercial with the Hamburger Helper hand at Auto Club Speedway in Fontana, California this week. That guy has all the fun doesn’t he?
– Keith Urban, super talented hottie and Nicole Kidman’s hubby, will perform at the Daytona 500 Pre-Race Show this year.
– David Stremme, who is coming back to the Sprint Cup Series this year with Penske Racing, spends time with his girlfriend playing Guitar Hero.
– As grand marshal for the Fiesta Bowl Tony Stewart attended the 38th Annual Fort McDowell Fiesta Bowl Parade presented by Fort McDowell Yavapai Nation. Stewart sat atop a Corvette convertible and waved to fans along the 1.9 mile parade route while two Chevrolets decked out in the branding of his new primary co-sponsors for the 2009 Sprint Cup season, Office Depot and Old Spice, rolled along beside him.
“That was like driver introductions at Indianapolis times 10,” said Tony, in reference to the pre-race activities for NASCAR’s annual race at the prestigious Indianapolis Motor Speedway. “This is a huge event and I’m just honored to be a part of it. It’s pretty cool to sort of venture outside our box a little bit and take in a game of this magnitude. With the racing season being what it is, getting away to see a college football game is kind of tough. When the Fiesta Bowl Committee called and asked if I was interested in being their grand marshal, I said, ‘As long as I get a ticket and a field pass to the game, I’m in.”
NASCAR driver Clint Bowyer gets a helping hand as he tapes a commercial for his new NASCAR Sprint Cup Series sponsor General Mills’ “Hamburger Helper” at Auto Club Speedway on Wednesday. Bowyer will debut his new ride in Southern California at the West Coast Premiere of NASCAR Feb. 20-22, hoping to end up in Gatorade Victory Lane following the Auto Club 500 on Sunday, Feb. 22. The new commercial spot is scheduled to begin running in February. (Photo Credit: Auto Club Speedway)

Joey Logano and brakeman Kenneth Stout, who led with only Todd Bodine left to go, watch the TV at the finish line as the eventual champion makes his final run. (Photo Credit: Todd Bissonette)

Country music star Jason Michael Carroll and NASCAR Sprint Cup Series driver Kyle Petty pose for a picture during the 2008 edition of Sprint Sound and Speed Presented by SunTrust. Both are scheduled to be back at the event this year on Jan. 9-10. (Photo Credit: Sprint Sound and Speed)

NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and Taylor Swift pose for a picture during the 2008 edition of Sprint Sound and Speed in Nashville. Earnhardt Jr. is scheduled to participate in this year’s event on January 9-10. (Photo Credit: Sprint Sound and Speed)
This was such a great year for The Fast and the Fabulous. When I look back at the 2008 NASCAR racing season I smile, grin and laugh. I have had so much fun and I would be lying if I said that I didn’t want more! But before 2009 arrives I thought it would be fun to remember the highlights of the year that was:
– Pole Position: There was no way I would have had access to all of the opportunities that came my way this year without my association with NASCAR Pole Position magazine. They really started my year off right and I am so thankful that they asked me to be a part of their publication.
– Flying solo: In attending five races in three different states this year I set a new personal record for myself. This fact alone is just super cool. I’m so proud of myself for following my passion and not caring that I did all of this traveling on my own. To be honest traveling alone is really fun, you always get to do the stuff that you want to and you never have to compromise.
– The interviews: The interviews I obtained this year were truly monumental for this blog. If there had been only one I would have said the same thing. Having the opportunity to ask all of these great people questions was something I will not forget. It’s not like I’m planning to not do interviews anymore, but you never forget your firsts! So here’s a special thank you to Michelle Gilliland, David Gilliland, Travis Kvapil, Paul Menard, Liz Clarke, Dale Jarrett and Kyle Petty. Here’s a bit of insider info, I interviewed Shana Mayfield (Jeremy Mayfield’s wife) earlier this year but I shelved the transcription of our conversation, not for any particular reason. She was super nice and very cool. I’m planning on posting the interview eventually. If there’s one thing I learned this year it’s that long conversations equal a super long transcription process.
– Clint Bowyer: He is the subject the greatest photo I have ever taken during a race weekend. As you can see in the photo to the right that is Mr. Bowyer look straight at me like I’m an alien. I love this photo because his expression is priceless. It was one of many cool moments I had during my time at the Chicagoland Speedway in July.
– Carl Edwards: It was a big year for Carl; he got engaged, brawled with Kevin Harvick and gunned for not one but two Championship titles. He came up short on the Championship front but it’s no small feat to place second in two series at the same time. My teensy, weensy encounters, at Chicagoland and the Auto Club Speedway, with Mr. Edwards were perfect examples of what a great ambassador for the sport of NASCAR he is and display his insanely likeable persona.
– Dale Earnhardt Jr.: I think my post, “fate finally throws me a bone,” is my favorite one for the year. It summed up a lot of feelings and explains where I’m coming from to anyone who doesn’t know me personally. The experience itself was definitely the highlight of my year. I’m hoping for 2009 to bring more experiences like that one, for sure.
– Celebrity: I saw a lot of stars and a couple so-called celebrities this year. I’m still highly pissed and irritated that Heidi & Spencer from MTV’s The Hills were at the Pepsi 500. Gag me. On the other side of the celeb spectrum, ya know the side where people actually ARE celebrities for having actual talent; I was star struck when I was in the same place as actor, and major hottie, Brendan Fraser. I think they should have him as the Grand Marshal of at least one race per year. It’s funny though, no matter what actor, musician or TV personality showed up at the races I was always much more interested in the NASCAR drivers.
– What I sound like: Thanks to invites from a couple really cool radio shows you got the chance to hear me talk about NASCAR. I had such a great time spending time On Pit Row with Steve and Charlie and hanging out in the Treehouse Fort with Matt and Tuffy.
– Twitter racing: When I watched races on my TV at home I kept my cell phone by my side at all times, not because I was waiting for the phone to ring or needed to check my email, nope I kept it with me so I could post Tweets about the race as it was happening. It became such a fun thing to exchange opinions, impressions and laughs with my fellow NASCAR fans. I invite you to follow me, so you can be in on the conversations next year!
– It’s the life: I think I’ve talked before about moments where you say to yourself “how did I get here?” Well I asked myself that question about 50 times when I toured the ESPN mobile production studios while I was at Chicagoland Speedway. I learned a lot, it takes a lot of work to put a broadcast together and rear springs are way heavier than I’d thought.