Pepsi MAX wants you to MAX it Now! Why? Because you could win some pretty awesome prizes. This is especially great if you’re a serious Jeff Gordon fan.

Check out this video, it explains it all. I really want that bunny rabbit. :)

MAX It Now is a daily online challenge series kicking off on July 7, 2012. Pre-registration is now open at www.pepsimaxitnow.com. Each day participants will have a chance to win instant prizes like #24 team gear, gift cards, race experiences, and more. The more challenges you take part in, the more points you rack up! At the start of August the top ten point leaders will then compete for the Ultimate Grand Prize: a trip for two to the Martinsville Speedway and a one-on-one interview with #24 Pepsi MAX Jeff Gordon!

Thanks to Pepsi MAX & MAX it Now I get to give away the following items to one super lucky Fast and the Fabulous reader!

This has to be one of the best prize packages I’ve ever had the pleasure to give away. And I’m not just saying that because Pepsi MAX facilitated the greatest video ever for me, either.

  • #24 Jeff Gordon Keg-a-Que Grill
  • Pepsi MAX Cooler
  • Pepsi MAX Hat
  • Pepsi MAX T-Shirt
  • Jeff Gordon & Pepsi MAX Race Jacket
  • #24 Jeff Gordon BBQ Tools
  • $100 Walmart Gift Card

UPDATE: My giveaway is OVER! But you can still enter win great prizes with MAX it NOW! Go to www.pepsimaxitnow.com for details.